Co-Founder and Director of the Energy Endeavour Foundation,
Louise Holloway is an international entrepreneur, creative director and professor specialising in communication strategy and design.
A lover of cities, Louise is Montreal-born, based in Paris, and directs projects from vibrant locations around the world. She holds a BFA from the Nova Scotia College of Art & Design University, and a Master’s degree from France’s Atelier National de Recherche Typographique. With years under her belt in the film, advertising, and publishing industries, Louise runs her Paris-based communication consultancy, advising public organisations, institutions, and consumer brands such as the OECD, the Public Works Administration of Luxembourg, Baccarat, Remy Cointreau, PepsiCo Europe and the Solar Decathlon Europe.
With an emphasis on the built environment, Louise is a leader in branding and messaging, directing multi-disciplinary projects in cross-cultural arenas; Louise steers project engineers, account managers, creative marketing services, and scientific teams.
An inspiring, award-winning professor and leader, Louise builds bridges between client projects and academic initiatives. She is an adjunct professor at Tsinghua University’s Shenzhen International Graduate School and its Institute for Future Human Habitats where her focus is on science communication, the smart citizen, and regenerative habitation. For 20+ years, she has lectured across Europe, North America, Asia, and beyond, leading master and executive seminars at Parsons School of Design, the American Universities in Paris and Armenia, and in the faculties of architecture at TU Delft, RWTH Aachen, and the National Cheng Kung University in Taiwan.
An adjudicator for international design competitions, committed to youth-driven initiatives in resource optimisation, Louise works with dedication to expand awareness activities beyond habitation in the built environment to include entrepreneurship and human capital. She integrates creative methodologies into her client projects, studios, and labs, weaving words and pictures to produce effective, long-lasting and actionable communication solutions. Louise sits on the Eurosolar’s Board of Trustees.
Louise Holloway, Director, Energy Endeavour Foundation
louise.holloway@energyendeavour.org