the energy endeavour foundation is run by a tight-knit group of professionals in the fields of communication, building sciences, design, architecture, management & finance. Through their collective talents and knowledge-sharing, they steward entrepreneurial initiatives in the fields of energy-efficiency & resource-responsibility.
Louise Holloway
Claudio Montero
Boris Lambert
Geraldine Lorijn
David Ojo
Laura Cardona
Priscilla Zhang
Francesco Longo
Alexandra Ene
Shawn Alimohammadi
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louise holloway_
create to communicate_
co-founder & director
Director of the Energy Endeavour Foundation, Louise Holloway is an international entrepreneur, educator, creative director and designer in the fields of project management and communication strategy.
A lover of cities, Louise is Montreal-born, based in Paris, and directs projects in vibrant cites around the world. She holds a BFA from the Nova Scotia College of Art & Design University, and a Master’s degree from France’s Atelier National de Recherche Typographique. After years in the film, advertising and publishing industries, she steers her Paris-based communication consultancy. Clients include public and governmental organisations and institutions, academia, industry and consumer brands, including the OECD, the Luxembourg Administration des Bâtiments Publics, Baccarat, PepsiCo EU, and the CSTB Solar. With an emphasis on the built environment, Louise drives multi-disciplinary endeavours in cross-cultural arenas, steering project engineering, account management, marketing services, science communication, and creative teams.
An inspiring and award-winning educator, Louise focuses on communication and the smart citizen in our communities. For 20+ years, she has lectured across Europe, North America, Asia and beyond, leading master’s and executive seminars at Parsons School of Design, the American Universities in Paris and Armenia, and recently in the faculties of architecture at TU Delft, RWTH Aachen, the National Cheng Kung University in Taiwan. Louise is currently an Adjunct Professor at the Tsinghua Shenzhen International Graduate School in Shenzhen, China.
An adjudicator for international design competitions, deeply committed to youth-driven initiatives in resource-optimisation, she was lead communications official for the SDE14 Organisation, authoring the SDE Speed Peer Review series, which now consolidates the effectiveness and clarity of Solar Decathlon Europe team outreach and messaging. Director of the Energy Endeavour Foundation, recent winner of Eurosolar’s European Solar Prize, Louise works with dedication to expand awareness activities beyond habitation to include entrepreneurship and human capital. Louise sits on the Eurosolar’s Board of Trustees.
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claudio montero_
legacy sde maestro_
competition & rules official
Claudio Montero has a degree in Architecture from the Universidad Politécnica de Madrid (UPM) and Master’s degrees in Construction Quality Control from UPM and PGCE from Universidad Complutense de Madrid. Claudio combines his architectural practice with educational activity, working with institutions and universities such as Instituto de Arquitectura, Universidad Politécnica de Madrid and Instituto de Práctica Empresarial.
Claudio runs his architecture and real estate office in association with MAR Real Estate firm. Since 2008, he has been an integral part of the Solar Decathlon Europe; Claudio held key positions in SDE10 and SDE12 in Madrid (Spain) and the SDE14 in Versailles (France). Today, he is the SDE Rules Official, working with the Energy Endeavour Foundation to steward the evolution of the Solar Decathlon Europe.
He has developed a clear vision to identify fundamental challenges that confront competing SDE teams, providing clear paths toward the SDE aims and goals. Claudio guarantees his specific knowledge in the field of energy efficient buildings, and is the renowned expert behind the Worksite Area for Teams (WAT), the official communication platform between the SDE teams and the SDE Organisation. http://solardecathlon.eu/claudio-montero_-archi_-real-estate_-knowledge-hub/_
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boris lambert_
strategy & pipeline_
admin & finance advisor
Boris is a graduate of the American University of Paris with a degree in International Business Administration. His expertise is based on his 30-year international experience in project management and business finance, processes, and transformation. He has solid knowledge in revenue recognition, accounting, business controls, and reporting on an international level. He participates in and leads complex projects in business process design and systems (ERP) implementations.
Boris was a customer fulfilment and acquisitions integration manager for IBM for ten years. He lead a team assisting acquired companies in the transition of legacy sales orders, contracts, and customer data into IBM processes, business controls, systems, and sales orders fulfilment for Europe, Middle East and Africa.
Boris was a key player in setting up of the Amsterdam-based Shared Services Centre for Cognos Europe (software company, 10+ offices, 350M$ revenue), covering all finance functions, and becoming customer fulfilment manager for the centre. Prior to that, he worked with Cognos France HQ for south Europe. Reporting to finance directors and the European CFO, Boris has held many roles in the field of order to cash: collections, order management, revenue recognition, and accounting.
Currently, Boris is a consultant for Concero, supporting developing companies and NGO’s as a financial controller, business administration and process advisor. Boris contributed to the Energy Endeavour Foundation start-up project for several years on a benevolent basis, and now acts as finance, admin & strategy advisor, and serves as liaison between EEF leadership and the EEF board of directors.
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geraldine lorijn_
top-notch exchange_
communications officer
Communications Officer with the Energy Endeavour Foundation, Geraldine is a professional in the field of visual communication. Finding energy-efficient solutions in the field of design is one of her main driving forces.
Geraldine received her education in social sciences, art history, and graphic design through institutions such as Syracuse University (Madrid), Eina, Centre Universitari de Disseny i Art (Barcelona), and Parsons School of Design (Paris & New York). In 2001, Geraldine graduated with honours in visual communication from Parsons in New York.
She has been inspired by leading creative directors and designers in Paris, New York and Amsterdam, including Louise Holloway, Milton Glaser, Rogier van der Heide, Marjan Peters and Louis Mendo. Through her professional and personal experiences, she had become an active supporter of energy-efficient solutions in the fields of design and visual communication in the built environment. In 2013 she founded a zero-waste design company, called Fitz-g, aiming to design and produce innovative, resource-responsible products. She won the Dutch Impact Hub Business Model Challenge Award for her first concept of creating zero-waste beach sandals.
Parallel to her private design practice, Geraldine ensures brand consistency and strong visual communications materials for the for the EEF and its key projects, including the Solar Decathlon Europe.
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david ojo_
project development officer
Project Development Officer with the Energy Endeavour Foundation, David holds a master’s degree in architecture from the University of Pécs, Hungary. David is an assistant lecturer at the Faculty of Engineering and Information Technology of the University of Pécs, where, he is pursuing a Ph.D. in architectural engineering. Passionate about the education of sustainable architecture and the need to promote this in institutions worldwide, his research addresses adaptable spaces and the importance of creating resilient cities for the world.
The significance of promoting sustainability in the built environment was front and centre to David when he participated as a Decathlete in the Solar Decathlon Europe 2019 (SDE19) Competition in Szentendre, Hungary. He was a vital member of the ‘Someshine’ Team, using his outstanding communication skills to fuel the Team’s commendable 5th place.
David’s SDE19 experience was extremely positive, and galvanised him to participate again in the SDE21/22 Competition in Germany, this time as a faculty advisor and communications coordinator with Hungary’s ‘Lungs of the City’ Team. His determination to foster the values of the Solar Decathlon Europe prompted his engagement with the Energy Endeavour Foundation.
David is committed to the Energy Endeavour Foundation’s missions: to propel the message of sustainability on all levels, and to empower tomorrow’s generations of resource responsibility advocates.
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laura cardona_
stories to tell_
analytics officer
(auxiliary officer)
Project Analytics Officer with the Energy Endeavour Foundation, Laura is a graduate in Science Communication. Contextualising and connecting people from different backgrounds, disciplines, and expertise through strong understanding of context and narrative is where she thrives.
Bicultural at heart, Laura has a Colombian spirit flavoured with Dutch determination. Amsterdam is her home, and she recently earned her Master’s degree from Delft University of Technology. Her BSc in neurosciences from the University of Amsterdam Laura inspired her skills in writing and storytelling for science. These interests have developed toward the themes of energy-efficiency, resource responsibility and entrepreneurship in the built environment.
Multidiscplinary by nature, Laura currently focuses on the analysis, design, and communication tactics that link topic-related stakeholders such as scientific experts, industry leaders, policymakers, and the general public. Laura seeks to facilitate communication in the public sphere, while providing the knowledge and skills to design and optimise strategic communication processes.
Laura applies her skill sets and knowledge through her activities with the Energy Endeavour Foundation, establishing solid analytics and convincing narratives required for stakeholders in today’s regenerative actions.
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priscilla zhang_
micro macro_
analytics officer
(auxiliary officer)
An associate Project Analytics Officer with the Energy Endeavour Foundation, Priscilla is a graduate architect active in the international communication and design community. Her key interest is to promote cultural and learning exchanges, be they professional, design or technical-based.
Currently based in Shanghai, Priscilla has earned degrees from the University of Illinois and the Delft University of Technology, focusing on architectural projects within today’s urban setup and cityscape. Addressing the context of each architectural proposal, Priscilla aims to design for each city’s contemporary issues and potentials.
Passionate about international design and communication scenarios, Priscilla served as an Observer and the Contest Official for China’s first Solar Decathlon Competition in Datong, in 2013. Eager to get to know the challenge of the Solar Decathlon in a European setting, she continued this journey and interned as a creative and design assistant for Louise Holloway during the Solar Decathlon Europe 2014 (SDE14) competition in Versailles.
As a Project Analytics Officer with the Energy Endeavour Foundation, Priscilla applies her former organisational experience in design and planning skills to facilitate the preparation of next editions of the SDE by strategically coordinating textual and visual materials as the competition evolves.
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francesco longo_
project development officer
(auxiliary officer)
An associate Project Development Officer with the Energy Endeavour Foundation, Francesco holds a Bachelor’s degree in Architectural sciences from the IUAV University of Venice and two Master’s degrees from the Delft University of Technology in both Management in the Built Environment and in Architecture. Currently based in the Netherlands, Francesco has also studied in the United States and in Germany.
A passionate Decathlete, his keen interest in the sustainability of the built environment grew through his participation in the Solar Decathlon Europe 2019. Francesco was Student Team Leader, Contest Captain, Project Manager, and Site Operations Coordinator of the TU Delft’s SDE19 MOR Team from the Netherlands. He was responsible for the overall Team management and coordination, from both strategic and personal levels, and helped his Team win second place in the Solar Decathlon Europe 2019.
An avid hiker and lover of nature, Francesco is committed to action for a more energy efficient and resource responsible built environment, and is also passionate in advocating for international cooperation between projects and teams, and promoting the construction of sustainable designs in complex environments.
Francesco brings his experience gained from previous SDE editions and is dedicated to fostering the future of the Solar Decathlon Europe.
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alexandra ene_
project development officer
(former officer)
Project Development Officer with the Energy Endeavour Foundation, Alexandra is a building services engineer and an active researcher in her field. Passionate and hard-working, she continues her studies as a Ph.D. student at the Technical University of Civil Engineering in Bucharest, where she is still honing her professional skills.
Her self-discipline and proactive character unfolded with her participation at the REHVA Student Competition 2018, Brussels, where she managed to win the third prize at the greatest competition for young researchers. After participating in the SDE19 in Szentendre, in her role as Decathlete Officer for the Over4 Team, Alexandra’s enthusiasm and commitment to the Solar Decathlon Europe’s vision and mission propelled her to the Energy Endeavour Foundation. Her SDE19 Team won third place in the Solar Decathlon Europe 2019.
Passionate about energy efficiency, resource optimisation, and sustainability, Alexandra then optimised her skills in a European research project with a multidisciplinary national team. This allowed her to develop and bolster her versatility, her skills in engineering, and her adaptability in this field.
Alexandra is dedicated to the Energy Endeavour Foundation’s mission and mandate to empower the next generation of makers and builders.
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shawn alimohammadi_
project development officer
(auxiliary officer)
Project Development Officer with the Energy Endeavour Foundation, Shawn graduated from the Stellenbosch University Centre for Sustainability Transitions with his Master’s degree in sustainable development, management, and planning. The focus of his masters thesis was on urban metabolisms and inclusive food systems in the City of Cape Town, South Africa.
Shawn is a highly entrepreneurial individual with a creative drive for issues of social and ecological justice. He participated as a Decathlete in the Solar Decathlon Africa 2019 (SDA19), which was hosted in Ben Guerir, Morocco. His passion for financial structuring, public relations, market intelligence, international business relations, intrapreneurship, and communication bolstered Team Mahali from Stellenbosch Universtiy in their successful SDA19 entry.
Shawn also holds a bachelor’s degree in commerce, and majored in economics, entrepreneurship, and innovation. Beyond the academic community, Shawn continues today with research in transdisciplinary themes spanning complexity theory and systems thinking, adaptive governance, biomimicry, circular economies, the water-food-energy-waste nexus, and early childhood development. He is looking to undertake a PhD to formally explore these themes.